posted on Wed, May 23 2012 in Analytics, Big Data, Data Warehousing
You know marketing guys, right. Put them on a stage and they start launching stuff, producing loud noise, flashes of lights and even generate smoke to get your attention. But EMC’s CMO Jeremy Burton also showcased a few fascinating, tangible applications the company is now exploring. Making smart use of big data was a central idea in many of these applications presented to the audience at the end of day 2 of EMC World in Las Vegas.