Seeing as the digital threat landscape is evolving in a fast and furious manner and traditional security models are no longer up to speed, a growing number of software vendors now realize that a different approach to protection is needed. The good news is that we should be seeing some exciting Big Data analytics announcements this year in the IT security sector, to boost performance of network monitoring systems and enable faster detection of cyber attacks. That is what industry experts are expecting anyway. One such announcement has, in fact, already been made. EMC’s security division RSA is merging its security technologies with Big Data analytics to further improve its attack detection and analysis capabilities with a long-term vision.
Convinced about the potential of Big Data but looking for concrete examples of how it can help you - as a marketer – to gain a 360 view of consumers, up the customer experience and drive revenue? Well here are five goodies that Big Data tools have to offer to woe and keep clients.
Cities of today are true magnets, attracting people from all around with their exciting opportunities. While in 1950 a ‘mere’ 29.1% of the world population lived in cities, this figure jumped to 50.6 % in 2010 and it is predicted to evolve to 64.7% by 2040. The numbers are simply staggering, especially when we realize that urban areas occupy a mere 2% of the world’s surface.
These are trying times for those in the healthcare industry, which no longer profit from their former status of seemingly sacred immunity. Healthcare providers of today need to continually prove that they are worth soliciting by delivering high-quality and efficient care services. For the sake of the patient but also to drive their own revenue and minimize expenses. To heighten the challenge, healthcare is turning into a consumerized market, with patients transformed into highly informed, critical and aware customers. If they check out a medical provider and they don’t like it, they will shop elsewhere.
Cities are magnets, attracting people from everywhere to their bright lights and exciting opportunities. But they are groaning under the weight of their expansion which is as steady as it is fast. Their streets are clogging up with congestion, their inhabitants consume electricity faster than utilities can produce, crime is increasingly difficult to control, people are dissatisfied with civil services, etc.