posted on Wed, March 21 2012
“Agile means being able to change course rapidly to address new opportunities or fend off new threats by leveraging a deep pool of expertise”. With these words Jim Kobelius, Senior Analyst at Forrester Research kicked off the second of a three-part Greenplum webcast series on big data analytics, this time focusing on achieving agility.
posted on Mon, March 12 2012
in Data Scientists
Isn’t it strange: business intelligence and big data are so closely linked to each other, yet they also seem worlds apart. Companies say they need data scientists in large numbers, but they don’t reckon that their own business intelligence professionals are up to that task. What divides these two markets?
Millions of people have watched the Emmy Award-winning series ‘Mad Men’ about an advertising agency on Madison Avenue. Many viewers probably think marketing is still about finding the right visual and slogan and spending a couple of millions. Well, marketing, I’ll let you know, has moved on leaps and bounds since the 60’s.
posted on Fri, March 02 2012
in Big Data
The UK online magazine The Register, bitingly critical as ever, recently polled its readers on the topic of Big Data. The editors started from the hypothesis that Big Data is overhyped by its vendors. What The Register discovered is that there’s a keen interest in Big Data technologies: “a majority of respondents feel that the technologies we asked them about can bring benefits, both in terms of tackling existing problems and new approaches to meeting current as well as emerging business requirements.”